There is no doubt about it: social media is here to stay. But your company or association should not necessarily be present on Facebook, Snapchat, Instagram and the wealth of social media platforms which exist today. This was one of the main messages at a 2-day workshop on social media, arranged by the Spanish Chamber of Commerce in Brussels, which PVCMed participated in.

You can’t be everywhere at the same time

Though Facebook and Instagram are the most popular social networks, they require a lot of work and attention. This is a challenge for small organisations and businesses. For most trade associations, however, it makes sense to be on Twitter and LinkedIn as these are platforms where most politicians, journalists, professionals and other relevant groups also are present.

Handy tools for online communications

Besides a tour de force through social media platforms, course participants were also presented a wide range of handy tools for online communications. Among these are If This Then That, which allows users to create smart “recipes” – for instance posting simultaneously to Twitter when you post on LinkedIn.

PVCMed discusses #SoMe strategies with @HCWHeurope at workshop at Spanish Chamber of Commerce in Brussels pic.twitter.com/cuDwHrcTk9

— PVCMed Alliance (@PVCMed) October 6, 2016

Among the participants were representatives from IKEA, AirEuropa, SpiritsEUROPE and Health Care Without Harm.

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